Done-for-you outbound built for MSPs and IT providers. We find businesses right as they are about to need IT, and get you in front of them first.
From €3,300 a month, everything included. See pricing
See exactly what we would build for your business.
The GTM stack we operate every day
Clay
Apollo
lemlist
Smartlead
Instantly
HeyReach
HubSpot
n8n
Attio
RB2B
Trigify
AirScaleClayApollolemlistSmartleadInstantlyHeyReachHubSpotn8nAttioRB2BTrigifyAirScaleMSP lead generation is the system that gets your IT services company in front of businesses right as they are about to need IT support, compliance or a provider switch. KNK Outbound builds and runs that system for US MSPs: signal-driven cold email and LinkedIn that book qualified sales calls.
Word of mouth is great until it dries up. The MSPs that grow on purpose have a system that finds clients before they start shopping around.
We work through your market, handle every reply, call everyone interested and book the conversations.
companies in progress
Warm up the same accounts
Only qualified conversations
Not another tool to manage. A full outbound system that finds IT buyers at the right moment and books them onto your calendar.
We align on who to target, build your lists, write your messaging and set up domains and mailboxes. By the end of week two everything is live, with one shared dashboard so you see every send, reply and meeting.
Your first campaigns go live on cold email and LinkedIn. We handle every reply, call everyone who is interested and book the first meetings into your calendar. Ads and content run alongside where it makes sense, warming the same accounts.
By now we know which angles get replies. We scale them, expand your lists and keep calling interested leads quickly, so more conversations turn into booked meetings.
Focus shifts from testing to repeatability. The plays that work become your documented playbook, volume grows behind them, and qualified meetings keep landing in your calendar without extra work on your side.
Swipe through the weeks
No black box. Here's exactly what we do, and what lands in your hands, week by week.
We align on who to target, build your lists, write your messaging and set up domains and mailboxes. By the end of week two everything is live, with one shared dashboard so you see every send, reply and meeting.
Your first campaigns go live on cold email and LinkedIn. We handle every reply, call everyone who is interested and book the first meetings into your calendar. Ads and content run alongside where it makes sense, warming the same accounts.
By now we know which angles get replies. We scale them, expand your lists and keep calling interested leads quickly, so more conversations turn into booked meetings.
Focus shifts from testing to repeatability. The plays that work become your documented playbook, volume grows behind them, and qualified meetings keep landing in your calendar without extra work on your side.
Most teams weigh three options. Here is how the same goal plays out across each one.
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Most small and mid-sized businesses do not shop for a managed services provider until something forces the question. A compliance deadline lands, a cyber insurance renewal asks about controls nobody can confirm, a second location opens, or the person who handled IT leaves. Buying a list of IT managers misses all of this. It reaches people at the wrong moment, and at many of your best prospects no IT manager exists, because the owner or an office manager decides.
So we build campaigns around dated triggers. CMMC is the clearest example: Phase 1 began on November 10, 2025, and Phase 2 from November 10, 2026 adds Level 2 third-party certification requirements to applicable solicitations and new contracts, which puts small defense suppliers under real pressure. Cyber insurance renewals work in a similar way: an owner who cannot answer questions about multi-factor authentication, tested backups or endpoint detection has a concrete problem this quarter. Healthcare practices have an ongoing duty to run a HIPAA risk analysis under the current rule, whatever happens to the proposed update.
The offer matters as much as the timing. 'A free consultation' asks for trust you have not earned yet. A specific assessment, such as a cyber insurance readiness check or a CMMC gap review, gives the owner a clear reason to take the call and gives your team a natural path into a managed services proposal.
Who you address depends on company size. In firms under about 50 employees, the owner or managing partner usually decides, often with an office or practice manager who handles IT day to day. Above that, a CFO or operations lead often joins. We write to these roles in their own language, about risk, downtime and audits rather than about tooling.
Your own email setup is part of the pitch. A provider whose messages land in spam is not a convincing security partner, so we run campaigns from dedicated sending domains with SPF, DKIM and DMARC in place, keep volumes modest, and protect your main domain. Every reply is handled, interested prospects get a call, and qualified meetings go straight into your calendar. The full reasoning, including when outbound is the wrong choice for an MSP, is in our MSP lead generation playbook.
IT decisions are trigger-driven: a clinic opening a second location, a company outgrowing its current provider, a compliance deadline, a security incident. Generic lead gen blasts IT managers by title. We target the trigger moments, so you show up before the business starts shopping around.
Referrals are great and unpredictable. You cannot forecast them, and national rollups with full-time sales teams are chasing your accounts either way. Outbound gives you a second, controllable pipeline channel without hiring a salesperson.
Your exact service area and sweet spot: company size, industry (healthcare, legal, finance, manufacturing), tech stack and geography. We score accounts on live signals like new locations, hiring and compliance requirements, so the list is your ICP, not a purchased directory.
Campaigns are typically live within about 21 days, and the first qualified conversations usually arrive in weeks three to six. We handle everything in between, from lists and sending to every reply and the booking, so your team only takes the calls.
Our packages start at EUR 3,300 a month, all-inclusive: data, tools, sending infrastructure, copy, reply handling and calls to interested prospects. Packages differ by how much of your target market we cover. Measure the cost against the lifetime value of a managed services contract.
Pick one or two verticals inside your service area, track the moments that force a business to rethink its IT, and offer something concrete such as a security or compliance assessment instead of a free consultation. Email and LinkedIn start the conversation, and a short call to anyone who shows interest turns it into a booked assessment.
Yes. Most MSPs serve a defined radius or need on-site capability, so we build the account list around your geography, company size and verticals. Remote-first MSPs can target nationally, usually with a narrower vertical focus to stay relevant.
Yes, under CAN-SPAM, B2B cold email is allowed if the sender details are accurate, the message includes a postal address and a working unsubscribe, and opt-outs are honored. For prospects in Europe the rules differ by country. This is not legal advice.
Book a free 60-minute call. We tear down your current outbound, map your signals, and show you the exact system we would install. You leave with a plan either way.