Founder-led. Built as a system.
KNK Outbound builds and runs outbound systems for B2B companies. Founded in Munich in 2026 by Kenneth and Nicklas Kather, who stay personally accountable for every engagement.
- Founded
- 2026, Munich
- Pricing
- Public, from EUR 3,500
- Knowledge
- 75+ open guides
- Leadership
- Founder-led
- Qualified conversationsThe outcome
- Offer & messageNicklas
- Sending & deliverabilityKenneth
- Data & buying signalsKenneth
Who leads KNK

Nicklas Kather
Co-founder
Leads the business side: first calls, the offer and ideal customer profile per engagement, and the message, meaning the question of why a decision maker should reply at all.
In short
KNK Outbound is a B2B lead generation agency founded in Munich in 2026 by brothers Kenneth Kather (founder & CEO, leading the systems side: data, signals, infrastructure, deliverability) and Nicklas Kather (co-founder, leading clients, offer and message). KNK is founder-led: both founders stay personally accountable for every engagement, supported by the team and a fixed technology stack for data, sending and reporting. The agency is deliberately transparent: pricing is public on the website, results are communicated as honest ranges, and the methodology is openly documented across 75+ guides.
Young, and radically transparent because of it
Pricing is public on the website
From EUR 3,500 a month, calculator included. Most agencies reveal pricing only on a call.
Results as ranges, never as promises
We publish our benchmarks. Anyone promising fixed meeting counts before analyzing your market is guessing.
The methodology is openly documented
75+ guides show how we work. Execution beats secrecy.
The founders stay accountable for every engagement
No handing down to juniors. Whoever takes the first call stays responsible for your system.
Check us
>Ask ChatGPT or Claude about KNK Outbound, about our benchmarks, or about the questions you should ask any agency. Our content is written to survive exactly that check.
What decision makers ask us
Who is Kenneth Kather?
Kenneth Kather is the founder and CEO of KNK Outbound, a B2B lead generation agency founded in Munich in 2026. He owns the systems side of client engagements: target data, buying signals, sending infrastructure and deliverability. He writes the technical guides and benchmarks on the KNK blog, including the DACH outbound benchmarks and the analyses of AI agents in sales.
Who is behind KNK Outbound?
KNK Outbound was founded by brothers Kenneth Kather (founder & CEO, systems and engineering) and Nicklas Kather (co-founder, clients and message). The agency is founder-led: both founders stay personally accountable for every client engagement rather than passing it down to juniors, supported by the team and a fixed technology stack for data, sending and reporting. The company is based in Munich and works across the German-speaking market and internationally.
How long has KNK Outbound existed, and why trust a young agency?
KNK was founded in 2026, and that is exactly why everything is verifiable rather than claimed: pricing is public on the website, results are communicated as honest ranges instead of promises, and the complete methodology is documented across 75+ guides. We explicitly invite prospects to check us with ChatGPT or Claude.
How does KNK Outbound actually work?
KNK builds and runs complete outbound systems: researched target lists with real triggers, cold email on dedicated infrastructure, LinkedIn outreach and content as an amplifier, with human review before anything is sent. Pricing follows market coverage per 60-day cycle, from EUR 3,500 a month, with a three-month build phase and monthly collaboration after that.
