Outbound
Free tool

What would outbound be worth to you?

Model your market, funnel and deal value. See meetings, customers, cost per meeting, ROI and the month outbound pays for itself. Every number updates live and you can share the scenario as a link.

Your inputs

Start from a KNK plan
Your market

Outbound starts with coverage, not volume: which share of your market you reach with a reason to talk.

Companies that fit your ICP. Many DACH niches have 1,000 to 5,000.

%

Share of the market reached per 60-day cycle, only accounts with a real trigger.

People reached per account. Two is typical for a buying committee.

Steps in the sequence. We usually run 4 touches, email plus LinkedIn.

Your funnel

Defaults are the ranges we see on researched, trigger-based campaigns. Replace them with your own numbers.

%

Researched lists with a trigger usually land between 3 and 8%.

%

Share of replies that show interest. Often 30 to 40%.

%

Usually one in three to one in two positive replies becomes a qualified meeting.

%

Share of booked meetings that actually happen. 80 to 90% is healthy.

%

Share of held meetings your team closes.

Your economics

The number that decides whether outbound fits is what a customer is worth, not the reply rate.

€

Revenue from a new customer in their first 12 months.

years

How many years a customer stays on average.

days

Time from first meeting to signed contract.

Your investment

Programs start with a three-month build phase, so the calculator models at least three months.

€

Agency retainer or your internal cost for the program.

months

How long you run outbound before you judge it.

First-year revenue won in 6 months
€212,747
+446%
ROI, first year
+1,537%
ROI over 3 years
Month 4
Pays for itself

Estimate, not a guarantee. Revenue counts customers from meetings held in the program, including deals that sign after it ends.

70.9
Meetings held
14.2
New customers
€550
Cost per held meeting
€2,750
Cost per customer (CAC)
€39,000
Total investment
2.6
Customers to break even
Cumulative by monthRevenue wonInvestment
12345678
Sending capacity
17 inboxes

6,000 emails a month, about 286 a workday at 15 to 20 per inbox. Never from your main domain.

Same meetings, in-house SDR
€50,705

At about €715 per held meeting (fully loaded SDR, plus 6 to 9 months ramp).

Check these numbers with us
Per month at full speed
1,500
Contacts reached
90
Replies
36
Positive replies
16.2
Qualified meetings booked
13.8
Meetings held
2.8
New customers

Month 1 runs at about a third of full speed (going live takes around 21 days), month 2 at about 80%. Deals close one sales cycle after the meeting.

How the math works

How to calculate outbound ROI

Start with coverage: relevant companies × share reached per 60-day cycle × decision makers per company gives the contacts reached. From there the funnel runs through reply rate, positive replies, qualified meetings, show rate and close rate.

Customers = Contacts × Reply rate × Positive share × Meeting rate × Show rate × Close rate. First-year revenue is customers × first-year value. ROI compares that revenue with the total investment over the program. Payback is the first month in which revenue already won covers everything spent so far.

The model includes what spreadsheets usually skip: a ramp at the start, the sales cycle before revenue lands, and the sending capacity you need at 15 to 20 emails per inbox per day. The biggest lever is rarely volume. It is reaching the right accounts when something gives them a reason to reply.

A quick rule of thumb: above about 10,000 in first-year value per customer, outbound is usually comfortable. Between 3,000 and 10,000 it depends on your close rate. Below 3,000 it rarely pays off.

Directional estimates to help you plan, not a guarantee of results. Outcomes depend on offer, market, list quality and execution.

See how an outbound agency improves these rates

Like the numbers? Let's pressure-test them.

Bring your scenario to a free 60-minute strategy call. We check it against your market and tell you honestly if outbound fits.

Book your free strategy call